Valleyview is celebrating this year as the 65th anniversary of the Whitecourt Cutoff’s completion by naming its service corridor Crocus Hill Gasoline Alley.
With the support of the Town of Valleyview, the Valleyview and District Chamber of Commerce is also implementing this naming as a way to promote the community as a destination for visitors and thus diversify the local economy and strengthen businesses.
“The travel service industry is one of the industries that we can actually help here, so one that is truly local,” said Chamber President Adrian Petrilli.
“Like any other industry, it is subject to the forces of the global economy, but it is more (manageable) and more local than say oil prices.”
The service corridor is named after Crocus Hill, a nearby landmark. The name also recognizes that visitors already refer to this stretch as gasoline alley. It will apply to all of Highway 43 in Valleyview and a portion of Highway 49.